Trademarks and Brand Management

With our background in the franchise and distribution industry, we understand that strong trademarks are central to the growth of our clients’ businesses.We also know that business owners want to focus on running their businesses, not managing an intellectual property portfolio. We offer our clients a broad range of services to assist them in managing and protecting the brands that are integral to their business operations.And we provide our trademark-related legal services with the same efficiency and sensitivity to business considerations that are the hallmark of our approach to working with our clients.

Some of the services we offer include:

  • Conducting clearance searches for unregistered trademarks and service marks and providing advice on the availability of a prospective brand and on concurrent uses of marks that may conflict with that brand.

  • Preparing and filing applications for registration of trademarks and service marks with the United States Patent and Trademark Office, including intent-to-use applications and international applications under the Madrid Protocol.

  • Representing clients before the United States Patent and Trademark Office in connection with pending applications for registration, including in proceedings before the Trademark Trial and Appeal Board

  • Coordinating the filing and prosecution of trademark and service mark applications outside of the U.S. through a trusted network of international lawyers and trademark agents.

  • Managing and maintaining our clients’ extensive trademark portfolios, including coordinating renewal filings and registering related house marks.

  • Enforcing clients’ trademark rights against infringing uses of identical, counterfeit, or confusingly similar trademarks through cease and desist letters and litigation in federal court and before the Trademark Trial and Appeal Board.

  • Litigating cases involving trademark rights including claims involving abandonment of trademark rights, holdover licensees, domain name piracy, false advertising, passing off, and unfair competition.

  • Advising clients on uses of their marks on the Internet and protecting against unauthorized use by others in cyberspace – including cybersquatters and other domain name disputes, cybergripe sites, social networking sites, and unauthorized e-commerce.

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We believe in looking out for our clients' best interest.
We believe that our clients need value for their legal dollars.
We believe our clients need real-world answers to address real-world challenges.
We believe that our clients want a team of lawyers dedicated to making their business thrive.
   
 
© 2011 Plave Koch PLC • 12355 Sunrise Valley Drive • Suite 230 • Reston, VA 20191 • Ph: 703.774.1200 Fx: 703.774.1201