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Cybersquatting, Cybergriping, Social Marketing/Media, and Technology Issues for Franchisors and Licensors
We have developed considerable expertise in the area of how technology is applied within franchise and license systems. We represent many companies – ranging from smaller regional start-ups to large, multinational manufacturing and distribution companies – in matters such as developing a strategy for implementing technology programs and e-business solutions in all forms (i.e., business-to-consumer, business-to-business, and business-to-government). As product and service distribution has intersected on an ever-increasing basis with technology, we have represented companies on matters pertaining to:
- advertising review and assessment of online advertising copy
- business-to-consumer websites, policies, and coordination
- CAN-SPAM Act compliance for franchise companies
- children’s privacy and data mining issues
- cybergriping – or consumer complaint – websites
- cybersquatting – or domain name hijacking
- data policies
- domain name administration, strategies, and techniques to head off disputes
- e-commerce strategies
- e-disclosure issues
- electronic storefronts
- e-mail procedures and standards
- EU limits on franchisor’s controls over e-commerce
- franchise system extranets
- hardware licensing
- interactive business concepts
- international aspects of e-commerce
- internet advertising issues
- internet co-branding agreements
- intranet and extranet strategies
- online contracting and jurisdiction issues
- outsourcing
- privacy considerations arising in the U.S. and elsewhere (e.g., the E.U. Directive on Data Protection)
- privacy and data policies
- software licensing
- social media and social networking policies and strategies
- systemwide privacy and data policies
- unauthorized e-commerce
- web development transactions
- web hosting arrangements
- web use policies for franchise and distribution companies
We take pride in working closely with our clients to develop practical, results-oriented solutions. We have worked with both franchisors and manufacturers to craft and implement practical and well-thought-out e-commerce strategies.
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