Plave Koch

FRANCHISE LAW WITH ZING

Attorney Jim Rubinger

Jim Rubinger

  • Partner

Contact

T 703-774-1208
F 703-774-1201

3120 Fairview Park Drive
Suite 420
Falls Church, VA 22042

Practice Areas

  • Franchising
  • Litigation & Dispute Resolution
  • Trademarks & Unfair Competition
  • Distribution & Supply Chain
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EXPERIENCE

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PRESENTATIONS

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PUBLICATIONS

Experience

Jim brings over three decades of franchise litigation, arbitration, and mediation experience to Plave Koch. Jim’s resume includes some of the most significant cases in franchising.

Jim specializes in franchise and trademark litigation. He has litigated, and won, cases in trial and appellate courts, as well as arbitration, across the country and internationally. He has represented franchisors and manufacturers in a wide variety of contract, business tort, antitrust, trademark, and state statutory cases. He also counsels franchisors on the operation of multiple and competing brands, anti-trust issues, trademark law and franchise termination disputes and distribution issues.

Jim served as a judicial clerk for the Hon. J. Clifford Wallace on the United States Court of Appeals for the Ninth Circuit in San Diego, CA. Jim has written on a variety of issues relating to franchise litigation, and has presented at the International Franchise Association Convention and Legal Symposium, and at the ABA Forum on Franchising.  

Education

  • George Washington University National Law Center, Washington, District of Columbia
    • J.D.
    • Honors: Order of the Coif
    • Honors: with high honors
    • Honors: Editor in Chief, The George Washington Law Review, Vol. 48
  • Brown University
      • B.A.

Honors

  • Recognized by Best Lawyers in America® – Franchise Law 2025
  • Recommended, Lexology (formerly Who’s Who Legal), 2025
  • 2023 American Lawyer Top Rated Litigator
  • International Who’s Who
  • Who’s Who Legal, Global Leader
  • Super Lawyers

Bar Admissions

  • Virginia Supreme Court
  • N.Y. Court of Appeals
  • District of Columbia Court of Appeals
  • U.S. Court of Appeals 2nd Circuit
  • U.S. Court of Appeals 3rd Circuit
  • U.S. Court of Appeals 4th Circuit
  • U.S. Court of Appeals 11th Circuit
  • U.S. Court of Appeals 9th Circuit
  • U.S. District Court for the Western
  • District of Virginia
  • U.S. District Court Western District of New York
  • U.S. District Court Western District of Michigan
  • U.S. District Court Eastern District of Michigan
  • U.S. District Court Eastern District of Virginia
  • U.S. District Court of the District of Columbia
  • U.S. District Court Eastern District of New York
  • U.S. District Court Southern District of New York

Professional Associations

  • American Bar Association (Forum on Franchising, Litigation, Antitrust, and IP sections)
  • Virginia State Bar
  • New York State Bar Association
  • Bar Association of the District of Columbia

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Presentations and Publications

Publication
FTC Proposes to Ban Enforcement of Non-Compete Clauses in Current and Future Employment Contracts
Federal Trade Commission – Notice of proposed rulemaking
January 2023
Washington DC
Presentation
Legal Ethics in Counseling Franchise Systems in Crisis
52nd Annual IFA Legal Symposium
May 2019
Washington D.C
Presentation
Operating a Franchise System With Multiple Brands: Issues and Best Practices
November 2014
American Bar Association Webinar
Presentation
Expansion, Encroachment, Impact and Cannibalization
41st International Franchise Association Legal Symposium
May 2008
Washington, D.C.
Publication
Operation of Competing Brands Upheld Again
The Franchise Lawyer, Vol. 9, No. 1
September 2005
Presentation
Representing Franchise Clients in the Post-Enron World
American Bar Association – 27th Annual Forum on Franchising
October 7, 2004
Vancouver, BC
Presentation
Using the Lanham Act to Combat Foreign Trademark Piracy
34th International Franchise Association Legal Symposium
May 2001
Washington, D.C.
Presentation
The Role of Technology in Tactical Execution
International Franchise Association Annual Convention
February 2001
Las Vegas, NV
Presentation
Mergers and Acquisitions of Franchise Companies
32nd International Franchise Association Legal Symposium
May 1999
Washington, D.C.
Presentation
Acquiring and Operating Multiple Franchise Systems
International Franchise Association Annual Convention
March 1999
Miami Beach, FL

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