Background & Experience   Lee has extensive experience counseling distributors and franchisors, including drafting and negotiating franchise agreements for complex international and domestic transactions and advising clients on all aspects of franchise and distribution law.   Lee also counsels clients on the application of technology to franchise and distribution systems, including matters such as e-commerce, policies regarding data use and security, cybersquatting and domain name disputes, consumer complaint and cybersmear sites, software and hardware licensing, and issues relating to online and Internet services.  In addition, he represents clients in matters before the Federal Trade Commission.    In 2008, the International Franchise Association Educational Foundation recognized Lee as a “Certified Franchise Executive.”    London-based Who's Who Legal named Lee as one of the 10 "Most Highly Regarded Individuals" among franchise lawyers worldwide in its publication The International Who's Who of Franchise Lawyers 2009. The respected U.K. publisher Chambers & Partners (www.chambersandpartners.com) included Lee in its Chambers USA: America's Leading Lawyers for Business - The Client’s Guide.  They wrote that:   Lee Plave has left DLA Piper to start Plave Koch PLC in Reston.  According to commentators, “this passionate transactional advocate is focused more than most on the cutting-edge areas.”  These include counsel on the use of technology in franchise and distribution systems and on regulatory issues arising out of Sarbanes-Oxley and new accounting rules.  Clients were quick to praise his blend of client service and a contemplative methodology: “He is not a lawyer who would give you an answer first and go and check later."

Publications (as author or co-author) Financial Performance Representations International Franchising Newsletter International Bar Association Legal Practice Division September 2009 Advanced Disclosure Issues Under the New FTC Franchise Rule 31st Annual Legal Symposium American Bar Association Forum on Franchising October 2008   Franchising, eBusiness, and the Internet ICFE Study Guide for Franchise Executives International Franchise Association Educational Foundation 2007   eDisclosure After the FTC Rule Amendments 13 LJN’s Franchising Business & Law Alert 7, at pg 1 April 2007   The .mobi Domain Name – A Different Way to Do A Different Thing FranchiseLawNews.com | March 2007   eDisclosure: Best Practices Franchise World | July 2006   Franchising: Data Protection and E-Commerce Issues in the United States 4 Int’l Journal of Franchising Law, 2, at 3 June 2006   The E-Business Legal Survival Guide December 2005   Battling Cyberpirates Franchise World | August 2005   FIN 46R: A New, Improved Minefield for the Franchise Industry 24 American Bar Association Franchise Law Journal No. 3, at 200 Winter 2005   New China Franchise Regulation To Be Effective February 1, 2005 January 2005 | DLA Piper FranCast   Massachusetts Highest Court Upholds Post-Term Non-Compete Clauses, Boulanger v. Dunkin' Donuts Incorporated, 815 N.E. 2d 572 Mondaq Banking and Financial October 2004   FTC Addresses Earnings Claims in Internet Advertising 10 LJN's Franchise & Business Law Alert 9 June 2004   The FACT Act and its Effect on Franchising Franchising World, June 2004   The CAN-SPAM Act 4 Privacy and Information Law Report 9, at 7 May 2004   The CAN-SPAM Act and Franchisors Piper Rudnick FranCast March 2004   California and Michigan Courts Examine Recovery of Lost Future Royalty Damages April 2004 | Piper Rudnick FranCast   How A New Accounting Standard May Impact Every Franchisor: FASB Interpretation No. 46R April 2004 | Piper Rudnick FranCast   Corporate Counsel's Guide to Documenting E-Commerce Transactions:  The E-Commerce Legal Survival Guide Business Laws, Inc., 3d Edition January 2004   Application of U.S. Franchise Laws to International Transactions Franchising in Wandel: Gedächtnisschrift für Walther Skaupy," Verlag C.H. Beck Munich 2003   Cybersmearing: The Ugly Side of the Web Franchising World | September 2003   Distribution and Supply Arrangements In International Franchise Networks 20th Annual IFA/IBA Joint Seminar on Franchising May 2003   Corporate Counsel's Guide to Documenting E-Commerce Transactions:  The E-Commerce Legal Survival Guide Business Laws, Inc., 2d Edition | May 2002   U.S. Businesses and Organizations Have New Ways to Expand Their Internet Presence with .us and .eu Domain Names 4 E-Commerce Law Report 5, at 5 March 2002   International Franchising & E-Commerce: Adapting Franchise Systems to the Global Electronic Marketplace 3 Int’l Journal of Franchising and Distribution Law 4, at 259 2001   FAQs for Franchisors - Gramm-Leach-Bliley Act and the FTC Rule on Privacy of Consumer Financial Information Franchise UPDATE | Fourth Quarter 2001   Franchisors and Franchisees Face the Reality: The Gramm-Leach-Bliley Act Applies Franchising World | November/December 2001   Documenting E-Commerce Transactions:  The E-Commerce Legal Survival Guide Business Laws, Inc. | July 2001   How to Implement Dot.com Franchising Solutions Franchising World | September-October 2000   Franchisors Brandish Pair of Powerful Weapons in War on Cybersquatters Franchising World | September 2000 E-Sign and the FTC Rule The Franchise Lawyer | September 2000   Clinton e-signs new law - The E-SIGN Act Piper Marbury Rudnick & Wolfe FranCast | July 2000   Franchisors Gain Powerful New Weapon in War Against Cybersquatters Leader's Franchise & Business Alert | January 2000   Franchisor Domain Names Protected under New Law:  President Clinton Signs the Anticybersquatting Consumer Protection Act Piper Marbury Rudnick & Wolfe FranCast | December 1999   www.franchise.edu: What You Should Know About Franchising and the Internet Franchise World | June 1998   It's a Small, Small E-World Franchise World U.K. | September 1996   Point/Counterpoint: Do US Franchise Laws Cover International Franchise Sales? CCH Global Franchise Alert | October 1994   The Application of US Franchise Laws To International Franchise Sales CCH Global Franchise Alert | June 1994   Franchising and the Federal Trade Commission: Recent Developments (1991-93) Franchise Legal Digest | Spring 1993   Extra-territorial Application of US Franchise Registration and Disclosure Laws in International Franchise Transactions Journal of Int’l Franchise and Distribution Law 1993   Software Licensing for Franchisors Franchise UPDATE | September 1991   Franchising and the Federal Trade Commission: Recent Developments Franchise Legal Digest | Spring 1990   Franchising and the Federal Trade Commission: A Review of Current Developments Franchise Legal Digest | May 1989

Speeches and Presentations (as presenter, moderator, or co-presenter) Technology in Franchising:  Data, Social Media, and 21st Century Franchise Policies West Coast Franchise Expo Los Angeles | October 2009 We Are Not Alone:  Compliance with Transnational Laws in International Franchising American Bar Association Teleseminar June 2009 Financial Performance Representations in International Franchise Transactions 25th Annual Joint Conference IFA and International Bar Association Washington, D.C. | May 2009 Legal Aspects of International Expansion International Franchise Association International Symposium on Franchising Los Angeles | November 2008 Nuts and Bolts:  Franchise Law and Technology West Coast Franchise Expo  Los Angeles | November 2008 Advanced Disclosure Issues Under the New FTC Franchise Rule 31st Annual Legal Symposium American Bar Association Forum on Franchising Austin, Texas | October 2008 Leveraging New Media to Grow Your Business National Association of Women Business Owners (NAWBO) Tyson's Corner, Virginia | October 2008 Good Faith and Fair Dealing:  Economic Power in Franchising 24th Annual Joint Conference IFA and International Bar Association Washington, D.C. | May 2008 eFranchise Your Ops:  eDisclosure, eContracting, eManuals Technology Summit Roundtable Discussion International Franchise Association 48th Annual Convention Orlando, Florida | February 2008 The Use of Technology in Franchising International Franchise Expo - Washington, DC | April 2008 Franchise Expo South - Miami | January 2008 West Coast Franchise Expo - Los Angeles | October 2007   Global Proliferation of Franchise Law American Bar Association / Section of International Law 2007 Spring Meeting Washington, D.C. | May 2007   Franchising and Technology International Franchise Expo Washington, D.C. | March 2007   International Franchising Presentations to visiting Russian delegations U.S. Department of Commerce Special American Business Internship Training Washington, D.C. | 2004 - 2007   E-Disclosure Under the New FTC Franchise Rule International Franchise Association 47th Annual Convention Las Vegas | February 2007   Principles of Franchising IFA Educational Foundation International Franchise Association 47th Annual Convention Las Vegas | February 2007   The Use Of Technology In Franchising West Coast Franchise Expo Los Angeles, California | November 2006   Best Practices in International Franchising International Franchise Association 39th Annual Legal Symposium Washington, D.C. | May 2006   Hot Spots in International Franchising International Franchise Expo Washington, D.C. | May 2006   Guest Lecturer: "Franchise Law” Georgetown University Law School Washington, D.C. | 2006   Start-Up Lab:  Franchising Principles MIT Enterprise Forum Tyson’s Corner, Virginia | May 2005   Global Franchise Expansion International Franchise Expo Washington, D.C. | April 2005   Cybergriping:  The Law of Complaint Sites on the Internet Georgetown University Law School Advanced Computer & Internet Law Institute Washington, D.C. | March 2005   U.S. Trends in Franchising Canadian Franchise Association Annual Legal Symposium Toronto | April 2004   Co-Branding Your Franchise System Canadian Franchise Association Annual Legal Symposium Toronto | April 2004   The Franchisor/Franchisee Relationship 8th Annual Int’l Foodservice Technology Exposition (FS/TEC) Long Beach, California | October 2003   Distribution and Supply Arrangements in International Franchise Networks International Bar Association Legal Symposium Washington, D.C. | May 2003   Franchise Transfers and Renewals Franchise UPDATE 2003 MultiUnit Franchising 2003 National Development Conference Dallas, Texas | March 2003   Judicial Treatment of Dealer Restrictions ABA Antitrust Section and Michigan Bar Association Detroit, Michigan | June 2002   Program Chair, Franchise Law and Internet Legal Roundtable Program Franchise UPDATE Third Annual System Management and Information Technology Summit Dallas, Texas | May 2002   E-Commerce and the Internet: Practical Considerations for Practitioners Petroleum Marketing Attorneys Annual Meeting Washington, D.C. | April 2002   E-commerce & Franchising: System & Encroachment Concerns International Franchise Association’s 42nd Annual Convention San Antonio, Texas | February 2002   Essentials of E-Commerce American Bar Association's 24th Annual Forum on Franchising ABA Forum on Franchising Annual Meeting San Francisco, California | October 2001   Co-chair, American Conference Institute Second Annual Legal Symposium on Online Auto Sales and  The E-Sign Act American Conference Institute Second Annual Legal Symposium on Online Auto Sales Chicago | October 2001   Internet Regulation: Legal Issues and Challenges Franchise UPDATE 2d Annual Information Technology and Leadership Summit San Jose, California | May 2001   Effective Management of the Corporate Law Department in the New Global Economy Corporate Counsel Section | American Bar Association's 23rd Annual Forum on Franchising Annual Meeting New Orleans | October 2000   Protecting Domain Names, Cybersquatting, and Cybergripe Sites ABA Forum on Franchising Annual Meeting New Orleans | October 2000   Critical Websites, Cybersquatting, and Defamation on the Internet U.S. Chamber of Commerce Symposium on Managing the Risks in E-Commerce Washington, D.C. | October 2000   Co-chair, American Conference Institute First Annual Legal Symposium on Online Auto Sales and Special E-Auto Contract Considerations American Conference Institute First Annual Legal Symposium on Online Auto Sales Chicago | October 2000   Franchising and the Internet Franchise UPDATE First Annual Information Technology and Leadership Summit San Jose, California | June 2000   The Internet: Franchisor Policy and Encroachment International Franchise Association Annual Legal Symposium Washington, D.C. | May 2000   Making the Internet a Win-Win in Franchise Relationships International Franchise Association 40th Annual Convention Washington, D.C. | February 2000

Honors   Who's Who in America Who's Who in American Law Who's Who in the South and Southwest International Who's Who of Franchise Lawyers Franchise Times - "Legal Eagles" Washington, DC Super Lawyers Virginia Super Lawyers Super Lawyers - Corporate Counsel Edition The Best Lawyers of America Chambers USA: America's Leading Lawyers for Business Smart CEO - Legal Elite   Mr. Plave was also awarded an "AV Preeminent 5.0 out of 5 Peer Review" rating by Martindale-Hubbell.

Education   New York Law School J.D., cum laude, 1983 Associate Editor, Journal of International and Comparative Law   Clark University B.A., 1980

Admitted to Practice District of Columbia New York Virginia

Association Memberships International Bar Association American Bar Association - Steering Committee:  International Franchise    and Distribution Division International Franchise Association - Information Technology Committee - FIN46 Working Group Bar Association of the District of Columbia New York State Bar Association - Subcommittee on Revisions to the NY Franchise Law Virginia State Bar