Marisa brings her sparkling personality and her burgeoning franchise transactional practice to Plave Koch.  She combines years of experience in structuring franchise programs with solid expertise in trademark registration.  Marisa is increasingly in demand as a speaker and leader in women’s franchise organizations.

Marisa counsels franchisors, licensors and manufacturers on transactional, regulatory and intellectual property issues involved in developing and growing franchise programs.  She represents franchisors ranging in size from start-ups to category leaders in connection with the development and maintenance of their franchise programs.  Marisa has extensive experience in structuring and revamping franchise programs, drafting franchise, license and area development agreements and counseling franchisors with regard to regulatory (FDD) compliance issues.  She also represents franchisors with regard to corporate transactions, contract negotiations, master franchise programs, captive market development, and dispute resolution matters.

Marisa also counsels franchisors regarding all aspects of the franchise relationship, including operational compliance, system standards, default and termination strategies and franchise workouts.

She regularly trains franchisor executives with respect to franchise sales, relationship and regulatory compliance issues.

Marisa has been named a "Legal Eagle" by Franchise Times magazine.



Publications (as author or co-author)

Legal Considerations In Expanding a Business through Franchising

July 2007 | The Metropolitan Corporate Counsel

 

Federal Trade Commission Amends Franchise Rule

January 26, 2007 | Franchise Alert

 

Taking The Plunge—Are You Ready To Franchise?

Winter 2006 | Small Business Opportunities

 

Retool Your Franchise Program to Attract and Retain Women Franchisees

June 2004 | Franchising World

 

The Madrid System and a Streamlined Process for Registering Trademarks Around the World

Winter 2003 | The Franchise Lawyer, Vol. 6, No. 3



Speeches and Presentations (as presenter, moderator, or co-presenter)
 

Helping Franchise Systems Succeed: Avoiding the Pitfalls Encountered in the Early Stages of Franchising
41st International Franchise Association Legal Symposium
May 2008 | Washington, DC


Earnings Claims and Financial Performance Representations

International Franchise Expo
April 2008 | Washington, DC

 

Franchising Your Business

International Franchise Expo
April 2008 | Washington, DC

 

Franchisor/Franchisee Communications

48th Annual International Franchise Association Convention

February 9-12, 2008 | Orlando, FL


Financial Performance Representations: The New Earnings Claim

The West Coast Franchise Expo

October 19-21, 2007 | Los Angeles, CA

 

Franchising Your Business

The West Coast Franchise Expo

October 19-21, 2007 | Los Angeles, CA

 

Alternatives to Single Unit Franchising

40th International Franchise Association Legal Symposium

May 7, 2007 | Washington, DC

 

Franchising Your Business

International Franchise Expo

April 1, 2007 | Washington, DC

 

Earnings Claims

International Franchise Expo

March 30, 2007 | Washington, DC

 

Franchisor and Franchisee Communications Roundtable

47th Annual International Franchise Association's Convention

February 24-27, 2007 | Las Vegas, NV

 

Franchising Your Business

International Franchise Expo

June 2-4, 2006 | Washington, DC

 

What Every Franchisor Needs to Know About Privacy and Security

Wiley Rein & Fielding Teleconference

April 20, 2006 | Washington, DC

 

Registration and Franchise Law

38th International Franchise Association Legal Symposium

May 8-10, 2005 | Washington, DC

 

The Legal Aspects of Franchising Your Business

West Coast Franchise Expo

October 15, 2004 | Los Angeles, CA

 

Unauthorized Transfers

37th International Franchise Association Legal Symposium

May 24, 2004 | Washington, DC

 

Legal Aspects of Franchising a Business

International Franchise Expo

May 1, 2004 | Washington, DC

 

Creative Solutions for Dealing with Financially Troubled Franchisees

International Franchise Association's 44th Annual Convention

March 9, 2004 | Las Vegas, NV

 

Franchising Your Business

International Franchise Expo

April 12, 2003 | Washington, DC

 

Dealing with Financially Troubled Franchisees

International Franchise Association Convention: Business Solutions Roundtable

February 15, 2003 | San Antonio, TX

 

Franchising and Licensing Your Spa

Spacifically 2000

September 28, 2000 | Los Angeles, CA




Education

  • J.D., Marshall-Wythe School of Law, The College of William & Mary; Order of the Coif
  • B.A., University of Virginia


 

Law Journals

  • Member, William & Mary Law Review


 

Bar & Court Admissions

  • District of Columbia Bar
  • Virginia Bar


 

Association Memberships

  • American Bar Association, Forum on Franchising
  • International Franchise Association
  • Vet Fran Committee, International Franchise Association
  • Co-Chair Women’s Franchise Network, Washington, D.C./Baltimore, MD


 
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Marisa D. Faunce
Plave Koch PLC
Suite 230
12355 Sunrise Valley Drive
Reston, Virginia  20191
t - 703.774.1214
f - 703.774.1201
e -
mfaunce@plavekoch.com



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We believe that our clients need value for their legal dollars.
We believe our clients need real-world answers to address real-world challenges.
We believe that our clients want a team of lawyers dedicated to making their business thrive.
   
© 2007 Plave Koch PLC • 12355 Sunrise Valley Drive • Suite 230 • Reston, VA 20191 • Ph: 703.774.1200 Fx: 703.774.1201