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Marisa brings her sparkling personality and her burgeoning franchise transactional practice to Plave Koch. She combines years of experience in structuring franchise programs with solid expertise in trademark registration. Marisa is increasingly in demand as a speaker and leader in women’s franchise organizations.
Marisa counsels franchisors, licensors and manufacturers on transactional, regulatory and intellectual property issues involved in developing and growing franchise programs. She represents franchisors ranging in size from start-ups to category leaders in connection with the development and maintenance of their franchise programs. Marisa has extensive experience in structuring and revamping franchise programs, drafting franchise, license and area development agreements and counseling franchisors with regard to regulatory (FDD) compliance issues. She also represents franchisors with regard to corporate transactions, contract negotiations, master franchise programs, captive market development, and dispute resolution matters.
Marisa also counsels franchisors regarding all aspects of the franchise relationship, including operational compliance, system standards, default and termination strategies and franchise workouts.
She regularly trains franchisor executives with respect to franchise sales, relationship and regulatory compliance issues.
Marisa has been named a "Legal Eagle" by Franchise Times magazine.
Publications (as author or co-author)
Legal Considerations In Expanding a Business through Franchising
July 2007 | The Metropolitan Corporate Counsel
Federal Trade Commission Amends Franchise Rule
January 26, 2007 | Franchise Alert
Taking The Plunge—Are You Ready To Franchise?
Winter 2006 | Small Business Opportunities
Retool Your Franchise Program to Attract and Retain Women Franchisees
June 2004 | Franchising World
The Madrid System and a Streamlined Process for Registering Trademarks Around the World
Winter 2003 | The Franchise Lawyer, Vol. 6, No. 3
Speeches and Presentations (as presenter, moderator, or co-presenter)
Franchising Your Business
International Franchise Expo
November 2008 | Los Angeles, California
Helping Franchise Systems Succeed: Avoiding the Pitfalls Encountered in the Early Stages of Franchising
41st International Franchise Association Legal Symposium
May 2008 | Washington, DC
Earnings Claims and Financial Performance Representations
International Franchise Expo
April 2008 | Washington, DC
Franchising Your Business
International Franchise Expo
April 2008 | Washington, DC
Franchisor/Franchisee Communications
48th Annual International Franchise Association Convention
February 9-12, 2008 | Orlando, FL
Financial Performance Representations: The New Earnings Claim
The West Coast Franchise Expo
October 19-21, 2007 | Los Angeles, CA
Franchising Your Business
The West Coast Franchise Expo
October 19-21, 2007 | Los Angeles, CA
Alternatives to Single Unit Franchising
40th International Franchise Association Legal Symposium
May 7, 2007 | Washington, DC
Franchising Your Business
International Franchise Expo
April 1, 2007 | Washington, DC
Earnings Claims
International Franchise Expo
March 30, 2007 | Washington, DC
Franchisor and Franchisee Communications Roundtable
47th Annual International Franchise Association's Convention
February 24-27, 2007 | Las Vegas, NV
Franchising Your Business
International Franchise Expo
June 2-4, 2006 | Washington, DC
What Every Franchisor Needs to Know About Privacy and Security
Wiley Rein & Fielding Teleconference
April 20, 2006 | Washington, DC
Registration and Franchise Law
38th International Franchise Association Legal Symposium
May 8-10, 2005 | Washington, DC
The Legal Aspects of Franchising Your Business
West Coast Franchise Expo
October 15, 2004 | Los Angeles, CA
Unauthorized Transfers
37th International Franchise Association Legal Symposium
May 24, 2004 | Washington, DC
Legal Aspects of Franchising a Business
International Franchise Expo
May 1, 2004 | Washington, DC
Creative Solutions for Dealing with Financially Troubled Franchisees
International Franchise Association's 44th Annual Convention
March 9, 2004 | Las Vegas, NV
Franchising Your Business
International Franchise Expo
April 12, 2003 | Washington, DC
Dealing with Financially Troubled Franchisees
International Franchise Association Convention: Business Solutions Roundtable
February 15, 2003 | San Antonio, TX
Franchising and Licensing Your Spa
Spacifically 2000
September 28, 2000 | Los Angeles, CA
Education
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J.D., Marshall-Wythe School of Law, The College of William & Mary; Order of the Coif
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B.A., University of Virginia
Law Journals
Bar & Court Admissions
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District of Columbia Bar
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Virginia Bar
Association Memberships
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American Bar Association, Forum on Franchising
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International Franchise Association
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Vet Fran Committee, International Franchise Association
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Co-Chair Women’s Franchise Network, Washington, D.C./Baltimore, MD
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